Extra Ordinary
CATEGORY
Catalog/Installation Design
DETAILS
I imagined this exhibition and catalog design as a celebration of street photography. This exhibit brought together the works of innovative street photographers and made these photos accessible during a time when indoor galleries and museums were closed due to the COVID-19 pandemic. Extra Ordinary is designed as a new kind of art exhibit that returns street art to the street, allowing people to view art in a safe way.
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Designing the cover helped me establish one of the defining aspects of the title of this exhibit, the off-setting of two words that comprise the exhibition title.
Designing the cover helped me establish one of the defining aspects of the title of this exhibit, the off-setting of two words that comprise the exhibition title.
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A tri-tone color palette highlights the contrast and personality of the photos while creating points of emphasis through the use of a spot color.
A tri-tone color palette highlights the contrast and personality of the photos while creating points of emphasis through the use of a spot color.
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A simple back cover features the artists' names and contrasts the vibrant red within the book.
A simple back cover features the artists' names and contrasts the vibrant red within the book.
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The poster shows how the conventions from the catalog can live at a larger scale. The bright red color draws the eye and illustrates the system at its most extreme.
The poster shows how the conventions from the catalog can live at a larger scale. The bright red color draws the eye and illustrates the system at its most extreme.
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A mobile app empowers users to choose their route through the exhibition sites. I designed a mobile map to allow users to explore not just the exhibition but the city, as well.
A mobile app empowers users to choose their route through the exhibition sites. I designed a mobile map to allow users to explore not just the exhibition but the city, as well.
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The exhibition map/guide pamphlet provides a non-digital way for visitors to explore the exhibition sites, which are embedded within the city streets.
The exhibition map/guide pamphlet provides a non-digital way for visitors to explore the exhibition sites, which are embedded within the city streets.
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The tickets compress the typographic system and image treatment to a smaller-scale. The serif display type contrasts the sans-serif, creating a legible but distinct design.
The tickets compress the typographic system and image treatment to a smaller-scale. The serif display type contrasts the sans-serif, creating a legible but distinct design.
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The tickets feature different image pairings, so, with each visit, you can collect a unique ticket.
The tickets feature different image pairings, so, with each visit, you can collect a unique ticket.
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This project challenged me to conceptualize graphic design on an architectural scale. I learned how to design spatially and question how an identity system can exist and bring unique value across multiple platforms.
This project challenged me to conceptualize graphic design on an architectural scale. I learned how to design spatially and question how an identity system can exist and bring unique value across multiple platforms.
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When people arrive at the museum, they encounter a map that shows the actual exhibition sites rather than the exhibit itself. They can scan a QR code to access a mobile app that will guide them from site to site, or they can grab a pamphlet to navigate the exhibition.
When people arrive at the museum, they encounter a map that shows the actual exhibition sites rather than the exhibit itself. They can scan a QR code to access a mobile app that will guide them from site to site, or they can grab a pamphlet to navigate the exhibition.
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This multi-site exhibit is set in locations around the city of Los Angeles, with a single photographer's work shown at each site. The sites were chosen to align with central themes or motifs from the respective photographer's work.
This multi-site exhibit is set in locations around the city of Los Angeles, with a single photographer's work shown at each site. The sites were chosen to align with central themes or motifs from the respective photographer's work.
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Each exhibition site has a unique layout that speaks to the existing architectural elements within the space.
Each exhibition site has a unique layout that speaks to the existing architectural elements within the space.
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When existing architecture does not support the photo display, such as in this site over the Venice Beach Boardwalk, 3-D structures are composed to allow travelers to see the photos.
When existing architecture does not support the photo display, such as in this site over the Venice Beach Boardwalk, 3-D structures are composed to allow travelers to see the photos.
