Tingle
CATEGORY
Web Design/Identity System
DETAILS
Potent, not prissy. Effective, not expensive. Tingle was founded with the mission of providing trustworthy CBD. They had a logo but needed a website and identity system that created a space for wellness without cliche. We collaborated with the Tingle team to create a playful, engaging brand experience whether you are interacting with the brand in-person or ordering online.
→
A series of icons illustrated the key traits of each of Tingle’s products, and a bright color palette gave personality to the brand.
A series of icons illustrated the key traits of each of Tingle’s products, and a bright color palette gave personality to the brand.
→
The client wanted the website experience to be clean but fun, minimal but still impactful. We used bold borders to mimic medicine labels, along with a fine-lined graphic inspired by the cooling effect of the topical products.
The client wanted the website experience to be clean but fun, minimal but still impactful. We used bold borders to mimic medicine labels, along with a fine-lined graphic inspired by the cooling effect of the topical products.
→
To respond to the brand’s visual language, the photography is high contrast, clean, and full of drips and spills.
To respond to the brand’s visual language, the photography is high contrast, clean, and full of drips and spills.
→
We created a broad graphic language to build the visual identity of both the brand and the individual products.
We created a broad graphic language to build the visual identity of both the brand and the individual products.
→
The mobile website keeps the lines and graphics that give the brand its unique feel.
The mobile website keeps the lines and graphics that give the brand its unique feel.
→
Bold type and a minimal color palette created economic yet interesting packaging.
Bold type and a minimal color palette created economic yet interesting packaging.
